During my internship at the spld studio (swss professional lighting design), I developed three 3D motion graphic videos to present lighting products from different families of a design line for the company landa. This project was part of the 2024/2026 product roadmap. My role was to create engaging videos for a B2B audience, while maintaining clear and accessible communication for the B2C audience. The flexible approach of the project successfully allowed adaptation to both audience types.